As the son of a well=known politician in Brazil, Flavio Maluf is no stranger to politics. While he may not have taken the same road as his father, running a business of any size doesn’t come without its fair share of necessary political engagement. As the CEO and president of the Eucatex group, the political savvy he learned from his father stands him in good stead.
The Eucatex group is a family enterprise and has been since 1951. The company specializes in building supplies with a special focus on laminate and vinyl products such as floors, baseboards, wall partitions, panels and doors. The company builds the products – along with other items such as furniture and toys – from the wood of the eucalyptus found so abundantly in Maluf’s native Brazil. Find out more about Flavio at barbacenaonline.com
Maluf attended the FAAP (Fundação Armando AlvaresPenteado, Brazil), where he obtained a degree in mechanical engineering. Later, he attended New York University where he also obtained a degree in business administration. Between his political knowledge and business savvy, Maluf has built Eucatex into a powerhouse international business that ships and sells their products across the globe. Maluf did not go immediately into the family business, but rather worked first for a number of other companies such as Citicorp. He felt that experiences like this would best prepare him to lead his family’s business one day.
In spite of the lack of governmental environmental regulations in the 1950’s, the company has always prided itself on adhering to a number of environmentally friendly production practices. Among these were becoming the first business in South America to incorporate recycling into their production process. The company even built their own recycling plant that takes leftover wood to convert for use as a source of energy. Flavio Maluf has made it his mission to continue these types of practices and become a leader in green manufacturing practices in Brazil and beyond.