Fabletics began with the initiation of Kate Hudson, in partnership with Adam Goldenberg and Don Ressler. With the leadership of the trio, Fabletics has grown to open 18 physical stores across, United States, Germany, United Kingdom, Spain, France, Canada, Australia and the Netherlands. Currently, the firm’s online store has over 1 million VIP subscribers. After the sale of his first establishment, Adam became the COO of a company on the public market as a teenager and currently serves as the COO of JustFab and Intelligent Beauty. In 2006, Adam worked for Venture Partner as an advisor, and Brentwood Cosmetics as the president.
In 2004, Adam Goldenberg was the chairman of marketing at Intermix, the assistant president of strategic planning in marketing, and later served as its COO for three years. Adam is an active entrepreneur who set up his first firm, Gamer’s Alliance as a teenage and subsequently on co-founded Hydroderm. Adam met Ressler when they established Brand Ideas and after the sale of Intermix, joined forces to form Intelligent Beauty. Adam Goldenberg has extensive expertise in internet marketing, management, and product development. Adam currently resides in Manhattan Beach in California, for the convenience of living near Fabletics’ headquarter offices.
Fabletic’s maintains its quality and a high number of customers by processing items from design to production in eight weeks only. The firm has a strong belief in honoring its customer’s requests by quickly and efficiently turning their ideas into tangible results. Fabletics employee’s high end and modern tech designers to guarantee a significant number of subscribers on the online platform. Keri Gless stated that when she first joined Fabletics’ VIP membership, she was hooked by the firm’s keen attentiveness to her personal style and preferences and fast delivery. The enterprise uses data-driven personalization dividends to predict sportswear trends, minimize overproduction and utilize the excess benefits to lower prices for its customers.
Fabletics has a history of attracting regular clients and signing up prospective customers due to the direct relationship it has forged with them. Fabletics believes that building the trust of the customer and the items branding is an essential component of keeping a close-knit base of subscribers. Kate Hudson promotes the firm’s wear by always posting advertisement videos and VIP focused messages. After the growing complaints by Fabletics’ buyers due to brisk VIP design sales, the company sought to communicate with its members clearly and urgently and soon after earned a higher rating with the Better Business Bureau. See Adam talk about his brand on YouTube in a great interview titled “Vator Splash Oakland – What’s it like to be a Unicorn? Adam Goldenberg (CEO, JustFab)”