Nathaniel Ru, Jonathan Neman and Nicolas Jammet, classmates at Georgetown University, founded Sweetgreen back in 2007. The idea to have a healthy, eco-friendly eating option within Georgetown influenced the trio to setting up their first store. Sweetgreen, under their leadership, has grown tremendously over the years catering the needs of a surging and unique clientele across America.
Nathaniel Ru was born in May 3, 1985 to first a generation immigrant family in Pasadena, California. He is the co-CEO, investor and co-founder at Sweetgreen. He graduated from Georgetown’s McDonough School of Business in 2007 with a finance degree. The avid reader cum public speaker set up the affordably priced fast growing seasonal salad chain’s first store at M Street in Washington, DC together with his college colleagues right after graduation. The innovative creator was recognized for his contribution to the sector by Inc. and Forbes ‘30 Under 30’ and Food and Wines ‘40 Big Food Thinkers 40 and Under’. The Georgetown alumnus attributes having an effective management practice to good team building in the initial stages of starting up a company. Nathaniel is an admirer of Kevin Plank, CEO – Under Armour for his tremendous input in the company and the firm believe and fight to a course. Save for Sweetgreen, he would recommend Little Serow owned by Johnny Monis in DC. Learn more: https://about.me/nathanielru
Where It All Started
What all the three ever wanted was a fan, easy and eco-friendly place to eat. Unfortunately, as seniors in Georgetown, this was not possible. With the help of their landlord, a steady funding from their parents and Latino Economic Development Center to a tune of $375000, they were able to open at M Street. It however took three weeks to complete preparations in interior designing, fittings and getting appliances ready to sell their salads. Learn more: http://www.psfk.com/2016/04/psfk-2016-how-sweetgreen-brought-healthy-and-delicious-to-the-busy-psfk-2016.html
Presently, Sweetgreen has over 1700 employees in its 64 stores across New York, California, Illinois, Massachusetts, Maryland, Virginia and DC. The leading and popular fast casual and dining food chain sources its 30-plus produce varieties from organic farmers across 300 farms. The restaurant offers eight unique salads on fast order and three seasonal and authentic ones. These green dishes are naturally sweetened by honey and agave have taken the food market by storm.
The popular chain has no single headquarters. It works in a decentralized setup that sees its managerial class work actively in these stores five times a year. This forms part of its broad and intricate marketing portfolio that has seen it grow fast in the food sector. The company makes up to 30% of its revenues through the online app found on its website and mobile. Learn more: http://www.businessinsider.com/sweetgreen-founder-interview-nathaniel-ru-2016-3
Good marketing skills, close friendship within its management are sure to guarantee Nathaniel Ru and company lasting success and trend setting in this sector.