Securus Technologies’ CEO, Richard Smith, has issued a challenge he is confident about. His company, one of the leading providers of technological solutions for correctional facilities, has challenged rival GTL to a technology “bake off” to demonstrate which company offers the best services.
It seems that Smith has reason to feel confident. Over the last several years, Securus has been investing heavily in its services and programs for its clients. In March 2016, the technology company earned a letter of accreditation from the Better Business Bureau. Securus raised the bar further by earning an A+ rating from the bureau for their commitment to BBB principles:
- Build Trust
- Advertise Honestly
- Tell the Truth
- Be Transparent
- Honor Promises
- Be Responsive
- Safeguard Privacy
- Embody Integrity
Securus achieved their rating through investment in their product and customer service. They developed an internal customer service call center that Securus reports is 600 percent better in call performance metrics than GTL. They also have the largest VOIP platform for correctional facilities in the world and provide regular security updates. Their emphasis on in-house, rather than contracted services, is what Smith says sets Securus apart from the competition.
Smith and Securus management are familiar with the dated technology used by GTL, and feel sure it can’t match their own programs. Securus has shared that many customers who have switched to Securus from GTL report the technology options and customer service offered by Securus are a marked improvement from their experience with GTL.
It is unknown if GTL will take Securus up on the challenge. Smith notes that the smartest move may be for GTL to politely decline the invitation, and so far, that is what they have done.