Guilherme Paulus’ Investment Strategy

Guilherme Paulus is one of the most consistent investors within the Brazilian tourism industry. He has been investing in it since 1972 when he left Casa Faro where he worked as an airfare salesman to establish CVC. At the time he was only 24, but he was determined to make it in an industry that he realized held more potential than he had ever thought possible. He planned to begin his own travel agency which he did with the help of a partner who at the time also worked as a deputy in the organization. His dream would come true when his partner sold him his stake after four years and left him to run CVC on his own. The company, which started as a travel agency would soon transform into a tour operator in the process capturing the imagination of a country based on the diverse products it offered.

Read more: Como o bilionário Guilherme Paulus pretende se tornar o maior hoteleiro do Brasil

Chairman of CVC, Guilherme Paulus knew that he needed to come up with products that met every client needs which would enable him to capture a wide range of clients. This would drive him to grow the number of stores and travel agencies in the country in addition to an online presence. His determination to have CVC on every corner of the country has enabled the company to capture at least three million clients every year. This was one of the main reasons the Carlyle group choose to invest. In 2009 they bought a controlling stake worth more than 400 million dollars.

This money would immediately make Guilherme Paulus a paper billionaire given his other investments at the GJP network, which owns more than nineteen hotels spread out in almost all categories. This is also in line with the strategy used by CVC. Guilherme Paulus has been able to guide the two companies to the place they are today through hard work and his belief in the power of innovation. He was at it again when he chose to build hotels near the country’s main airports just before the 2014 FIFA world cup began. The venture proved quite successful, and by 2016 when the summer Olympics came around, they were already well established.

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Categories: Businessman, Entrepreneur