Evolution of Smooth, EOS, lip balms are favored for being 95 percent organic, paraben-free as well as flavored and packed with antioxidant-rich vitamin E, jojoba oil, and shea butter. These natural lip balms are hypoallergenic, dermatologist tested. EOS becomes more and more popular with the increase demand in organic and gluten free products. The $250 million company of EOS, has become the second best-selling lip balm in the country after Burt’s Bees. Currently selling about 1 million units a week, EOS lip balms is expected to increase to $2 billion by 2020. Go here on eos.info for more.
EOS pastel-colored orbs became a top pick in the beauty world targeting women ages 25-35 with a sense in fashion. EOS creators determined that lip balm was used primarily by women and yet there was no lip balm created to appeal specifically to women. Before, lip balm was not created to be fun, and this is specifically what EOS was driven to do. They also focused on appealing to the senses: smell, taste, touch, and sight. They started by hiring a clay artist to design the most comfortable shape, which is now the sphere. They studied flavors that would not only be appealing of smell, but taste as well. Last but not least, they focused on appealing colors which are the pastel colors we see today. The EOS motto became, “The lip balm that makes you smile”. Follow them on twitter.com.
More here on https://en.wikipedia.org/wiki/Eos_(disambiguation).
Top Lip Balm Flavors
Currently the top four flavors on the market are Pomegrante Raspberry, Blueberry Acai, Passion Fruit, and Coconut Milk.
EOS has three different categories of flavored lip balms to chooses from:
Organic Smooth Spheres
Summer Fruit (A blend of strawberry, blueberry, and peach.)
Visibly Soft Lip Balm
Active Protection Lip Balm
Fresh Grapefruit with SPF 30
Lemon Twist with SPF 15